This past month, I’ve been working on a freelance project that analyzes where companies are along the SEO strategy maturity spectrum, and it got me thinking about how that principle applies to Content Marketing. Right now, the field is still relatively new, so you have a wide range of skill sets and expertise levels, ranging from the 8 percent of B2B marketers who think their content marketing efforts are “sophisticated”, to those using the “throw things against the wall” approach, all the way to the folks who are just trying to figure out which wall should be the first to get dirty. Read more “Where are you on the Content Marketing Hierarchy?”
We talk a lot about being overwhelmed and bombarded by messages in the digital age – and by “we,” I mean “marketers.” Read more “This week’s reads: Adapting to info overload, minor-league marketing, and more!”
Plenty of good reading this week as we head closer to the holidays: Read more “This week’s reads: An effective freelance strategy, more books to read, and more”
I’d like to start by weighing in on the question of content timing by saying that it is, in fact, possible to post too frequently.
In the age of content marketing, companies aren’t asking whether they should blog or otherwise curate content. That’s a given at this point. The question is: How often? Read more “This week’s reads: The Future of Online Publishing, an SEO “must”, and more”
Reading some of the takeaways from Seismic’s 2016 study on trends and challenges in Content Marketing was a little like looking in a mirror for me! Looking at the challenges enumerated in their findings, I could see the sticking points that have come up for me time and again in trying to bridge the gap between Sales and Marketing in order to create an effective content strategy: Read more “Aligning with sales takes work, but it’s worth it!”
Listening to Ben Stavelely of dotmailer discuss eCommerce success stories Thursday night at the NYC Microsoft Theater, I remembered a talk by author Ron Ploof talking about the value of content. Product value is enhanced by good stories, and Ghurka is very good at telling theirs. Read more “Three lessons from Wednesday’s eCommerce Forum session”