Why is Content Marketing such a big deal?
If you're in the business of selling products and services of any kind, you're in Content Marketing. Whether you know it or not. Your brand talks to people every day - or at least you hope it does! Whether it's your sign on the door, the posters and displays in your office, the product descriptions on your website, or anything else that showcases you to the world... all of that is content that tells something to your prospects. So is it all speaking the same language? Is it saying what you want to say to the right people? Is it even being seen?
What Is Quality Content?
Quality content isn't always the most elegant or artful. It's the content that resonates with an audience on some level, to the point that they want to hear, see, or experience more from you - and they don't mind letting you into their "inner circle" of trusted voices that get past the spam filter. Ultimately, it's content that is seen, shared, and builds brand equity and revenue. It isn't always the most polished, but it's almost always the most relevant to that audience.
How does SEO impact Content Marketing?
Good Search Engine Optimization techniques have to be aligned with Content Marketing strategy. It does no good to create a list of keywords that are sure to bring in new clients and prospects, only to find that none of the content on your site is relevant to those searches. At the same time, you can write the best blogs, create the most innovative video presentation or podcast, offer the best products and service around, but if they don't show up on the initial Search Engine Results Page, less than 9 percent of searchers will ever even see my link, let alone click on it! It's crucial to have an integrated strategy that combines content generation with SEO intelligence. That allows you to find your niche, identify the audience that's looking for you, and discuss what that audience cares about.
How can I help your business?
There are a lot of elements that can go into an effective digital marketing strategy - whether you're just trying it out or you're ready to get serious about your online presence. We can assist you in creating a strong branded website, aligning your content with your customer needs, making sure your site is optimized for maximum search impact, and creating a measurable and effective digital advertising plan to help grow your bottom line - not just your page view totals!
Working for you
I take clients for both short- and long-term jobs, and my goal is to give you the best service possible. I only accept new projects when I have the bandwidth to give them the full attention they need, and I can provide anything from one-time website tune-up, to a digital strategy kick-start, to on-going campaign management and consulting. Let's talk about your business goals, and see what makes sense for you.Read more