Putting your content to work for you

Quality content isn't always the most elegant or artful. It's the content that resonates with an audience on some level, to the point that they want to hear, see, or experience more from you - and they don't mind letting you into their "inner circle" of trusted voices that get past the spam filter. Ultimately, it's content that is seen, shared, and builds brand equity and revenue. It isn't always the most polished, but it's almost always the most relevant to that audience.

Good Search Engine Optimization techniques have to be aligned with Content Marketing strategy. It does no good to create a list of keywords that are sure to bring in new clients and prospects, only to find that none of the content on your site is relevant to those searches. At the same time, you can write the best blogs, create the most innovative video presentation or podcast, offer the best products and service around, but if they don't show up on the initial Search Engine Results Page, less than 9 percent of searchers will ever even see my link, let alone click on it! It's crucial to have an integrated strategy that combines content generation with SEO intelligence. That allows you to find your niche, identify the audience that's looking for you, and discuss what that audience cares about.

There are a lot of elements that can go into an effective digital marketing strategy - whether you're just trying it out or you're ready to get serious about your online presence. We can assist you in creating a strong branded website, aligning your content with your customer needs, making sure your site is optimized for maximum search impact, and creating a measurable and effective digital advertising plan to help grow your bottom line - not just your page view totals!